Photo: Tal Roberts
About
Creative +
Marketing +
Experience
As a creative marketer with nearly two decades of experience, I excel at generating connections between consumers and brands through empathetic storytelling that enhances their purchasing journey.
Experience
Anon Optics
Head of Global Marketing
July 2018 - Present
Burton Snowboards
Marketing Manager, Global Resorts
May 2013 - July 2018
Burton Snowboards
Resort Programs Coordinator
July 2005 - May 2013
Capabilities
- Long-term market planning
- Product launches
- Campaign creation
- Public relations
- Budgeting + resourcing
- Photo and video production
- Contract negotiating
- Presentation skills
- Artist + brand collaborations
- Experiential activations
- KPI alignment and tracking
- Content marketing
- Athlete + influencer strategy
- Creative sourcing
- Employee coaching
- Project management
Portfolio
PROJECT 1
Free Your Line Campaign
360 brand campaign spotlighting a unique collection of premium products featuring the artwork of visual artist Shantell Martin, celebrating creativity on and off the slopes.
PROJECT 2
M5 Goggle
Launch
Product launch for the Anon M5 Goggle. The objective was to introduce and highlight the beautiful aesthetic of the goggles while visually showcasing its most valuable technology features.
PROJECT 3
Find Yours
Campaign
Season-long, multi-channel marketing campaign designed to introduce the brand and invite consumers to explore the Anon line of products and design their own winter accessory kit. The objective was to aspirationally highlight benefit-based technologies and performance products that allow the consumer to stay focused on their on-snow experience. Creative featured various color combinations to show the different ways the products could mix and match.
PROJECT 4
Burton Riglet Program
The objective of the Riglet Program was to grow participation and subsequent snowboard product sales among families through a franchised marketing experience. Responsibilities included creating a merchandising strategy for the physical park program, launching a supportive website with a robust content strategy, and executing storytelling across social platforms and blogs geared toward parents.
